Tips and ideas for finding your niche keywords
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When it comes to finding your niche keywords, or more precisely, the terms that will be best in finding the section or marketplace you want to do business in, it might be helpful in understanding a few concepts before you actually commit yourself. Starting anything new for online business often requires that you take into consideration some of the details. It’s important to look at all the angles first so when you do go-live with your online business, it will have every chance of being successful.
Finding your niche …and your niche keywords
Have you taken the time to explore the marketplace and verify the possibilities for a product, service, or even if it’s a viable niche for you? Deciding on your own products or services to sell or even products that you can promote as an affiliate can often be a simple task. However, finding the actual niche market for these products can prove to be difficult for many people.
During the process of finding a niche and discovering acceptable keywords that will help you be successful in your niche can often be the same. In other words, the idea is to find a profitable niche and at the same time, profitable keyword terms that will lead a targeted audience to what you are promoting.
It’s important to understand, finding a niche and keywords that you can use is a lot more than say – I want to be in the pet market, weight loss market, fitness arena, etc. Imagine just starting out and choosing ‘Pets’ as your niche, or even something simple as ‘losing weight.’ If you stay on that theory and don’t bother doing ANY kind of research and don’t drill down or break-down the primary category further and deeper, you’ll basically be fighting a losing battle.
It’s actually simple when you take the time to look at it. If you choose the most basic and primary niche categories along with the primary keywords that are generally associated with them, you’re finished. You’ll just end up wasting time trying to build and promote something that is often out of reach or out of your league. Long-standing, established marketers and bloggers as well as large organizations [with deep pockets] very often have a strong hold with many general niche topics.
Of course, that doesn’t mean that you can’t compete with these individuals. What it does mean is you’ll be spending countless hours creating content and paying beyond your budget for advertising and promotion. Keep in mind, everything is not always doom and gloom as there are work-a-rounds that can help improve your opportunities and efforts, heck, there are work-a-rounds with many of the things that you’ll do with online marketing. But for now, it’s best to get an understanding of the basics first, especially if you’re just starting out or you’ve been through this before with little to no success.
Finding your niche keywords
Here’s another thing to keep in mind, the following tips are only a few examples to help you build a list of acceptable niche keywords. The sources are free and a good place to start. On top of that, you might also discover a deeper niche within the category you want to start with.
Consider using Reddit as it’s a social platform which has millions of followers that visit the site in search of answers and solutions for particular problems. The site provides a database wizard called QuestionDB which uses the queries generated from members and can evaluate keywords by its relevance.
You’ll notice in this image that I used the broad keyword “weight loss” to come up with suggestions. The free version will only spit out 10 results for you, but it’s a good starting point when you’re trying to find a particular niche market. https://questiondb.io/
Another helpful tool is called AnswerThePublic. This is a paid for tool, but it does provide a free version that sort works like a mind map and produces variations from a broad or root keyword and offers them in questions or phrases. This is a good place to begin research on any niche topic. Let’s use the same keyword example “weight loss” and see what results are given.
You’ll notice from the image the different branches of questions that form from the keyword weight loss. Who, where, why, what, are, will, how, which, can, and when. Clicking on any of the green dots will open even more research information that you can use to help with finding your niche. https://answerthepublic.com/
Here’s another tool in helping with keyword phrases and ideas for a niche. It’s called Soovle and it provides information from different platforms such as Google, Answers, YouTube, Yahoo, Bing, Amazon, and Wikipedia. It produces a brief list of search terms and demonstrates the interests of what people are searching for from each of those individual platforms.
Let’s use the same keyword “weight loss” and see what comes up. As you can see from the image, once you start typing in a term it instantly starts listing top suggestions from each platform. You can click on the terms under any of the outlined platforms and it will take you to the results page for each term. Obviously, the keyword terms that are produced from this tool will not have any corresponding information such as number of searches, competition, and so forth. But, this can make it helpful in doing research when trying to find key details that are relevant to your niche. https://soovle.com/
Using the Amazon Autocomplete
You should already be familiar with Amazon and the number of people globally that shop there. What’s neat though, is the autocomplete feature that Amazon provides with its search box. When you start typing a term into the search field it immediately starts listing suggestions. Just think about it, millions of people each day use this feature to help them find the products they are looking for. The results from the autocomplete could easily be considered keyword phrases, although, I would consider it more of a suggest feature. Either way, using this tool can give you valuable insights into the products that people want.
After a decision has been made as to the niche you wish to work in, it might be favorable to choose a domain name that relates to your keywords.
Here are some additional keyword tools that can help when researching your niche and niche keywords.