Notice: This post was updated on September 18, 2021.
A big mistake that many people often make when entering affiliate marketing or even internet marketing is finding a profitable niche. There are so many products and services available that consumers and ordinary individuals are willing to buy. Yet, making the mistake of trying to offer multiple products, and guessing which product consumers will react to can sometimes spell disaster.
One of the easiest strategies for marketing online is simply to offer products to an audience of hungry buyers. In other words, find a suitable and profitable niche. So, without having to spend a lot of time and money to find a profitable niche, what is the simplest way to go about finding these hungry buyers?
Here are some simple ideas using free online resources that can help you find many of those profitable niches.
Focus on relevant Google ads
Use Google search and type the name or key phrase of the niche that you would like to promote. Paid ads on the search engines will generally be identified and they are usually the first set of options at the top of the search results. Not only will they be at the top of the results, but also listed on the right side of the page and at the bottom.
Notice how many of these paid ads show up on the results page. The more paid ads that are displayed, the stronger that niche may be for you. Simply put, online marketers are paying top dollar to have their ads seen, and if you see a lot of them on a search results page, there’s a good possibility that the niche is a profitable one.
Clickbank is a primary resource for locating a profitable niche
As an online marketer, you should already be familiar with the popular online processor “Clickbank.” Use the search bar in the marketplace and enter the niche that you would like to promote.
Now, below each product name you will notice the product description. Below that, you will also notice where it says “Stats”, and this is the area that you need to pay attention to. An area that I like to look at when deciding the right products to promote says “Grav” – which stands for gravity.
The gravity is a measure that Clickbank uses to demonstrate how products are selling. The measures are calculated on the number of sales and when the sales were made. The higher the Clickbank gravity score, the best chances of promoting a product that people are interested in buying. Clickbank recommends that affiliates should promote products with at least a minimum gravity of 30 plus.
Personally, I would prefer products with a higher gravity, but as you will notice, some niche products will have a limited number of products available. You can preset the filter for each of your search terms, thereby producing results that fall into your individual parameters.
Amazon is an even better resource
Simply visit the Amazon website and use the search bar to find available products for some profitable niches. One thing that you should pay attention to when searching the Amazon site. If the search term returns a number of products which happens to be books, then you might consider this as a good possibility for being a profitable niche.
Locate a good niche with dummies
That’s right! Dummies.com can help you find the profitable niche you are looking for. Think about it, what is one of the most popular things people are searching for on the internet? Information! People just like you and me are searching every day for answers, solutions, and products that can help with a problem. Dummies.com is what you might refer to as the “how to” resource.
People make mistakes when trying to find profitable niches
Finding a profitable niche should not be difficult with all the information available. Although it isn’t surprising that people make mistakes when attempting to build an online business. Some people believe they are doing the right thing and get discouraged when their system doesn’t work. These are the top mistakes made with niche marketing.
These mistakes can be avoided by doing your best
People make the first mistake by not doing any niche marketing. This is a huge mistake. This is the same mistake as companies that chose not to use tv marketing in the early days. It is still early days of the internet and you should not be making the same mistakes as the companies that lost so many sales.
Looking for assistance
A common mistake in niche marketing is not asking for help. Ask for help if you aren’t sure what you’re doing. Although you may not believe that you need assistance or help, there are many resources available. You can also visit forums for internet marketers. If you wait and learn, you can easily pick up a few useful tips.
Forget the hard selling
You should stop trying to sell your products online all the time. It is not a good idea to spam people who want to purchase your products. They won’t appreciate it. Are you happy when companies post ad after advert on every social media site? Most likely, you are not.
Pay attention to the customer
Many people forget to consider the customer. People are so focused on impressing search engines that they neglect the customers who will actually be purchasing the products. Make sure your website is easy to read and accessible for the people who will be using it. No matter how good your SEO, if people love your site, it will succeed!
Do not expect instant results
A common mistake is to believe that marketing will bring instant results. However, it isn’t always like that. It is often more complicated than that. It is important to be patient. You should diversify your marketing strategies so you can always find something new.
Track your results
Another mistake people make when niche marketing is to not monitor how their efforts are performing. Inefficiency is when you don’t know which tactics are working and which ones aren’t. It is likely that you will spend time on things that don’t serve you and that you won’t be able to scale up the methods you are having success with.
Profitable niche marketing is a mix of hits and misses. You can avoid making the same mistakes as many others if you make the effort to research and learn.
There you go, some easy, simple, and free ideas for helping you find some profitable niches to promote.