When a squeeze page, splash page, web page, or landing page is needed, which one should you choose to help grow your online business? If like many other online marketers you’re probably struggling with this idea.
An online business today often requires tools and resources to help a business to grow, and one of the best strategies is through lead generation. That’s when a squeeze page can be most effective. While any type of page on the internet can be used to collect leads for your business, nothing will set itself apart like a squeeze page.
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You’ve more than likely seen hundreds, if not thousands of websites and blogs that have had an opt-in form on their pages. These opt-in forms are created to help capture email addresses. Of course, persuading people to give you their information is not always an easy task.
That’s when a squeeze page can make a difference. Although, trying to persuade people that what you have to offer is of value to them will be challenging. A squeeze page is specially designed to do one thing, to squeeze the personal information from future clients or subscribers.
What is a squeeze page?
A squeeze page is a short single web page usually with text, graphics, image, or video, which is intended to convert visitors into email subscribers. If you have an eBook or other product to sell, it’s one of the best ways to get your message in front of your target customer.
Here’s some squeeze page examples.
In the example above, the page is presented on a white background and the area at top for your headline. Below that is a space for a sub-headline, and then an area for a brief text message. There is also a place for an image depicting your offer and to the side, your opt-in form.
In this example, notice how images are used to help capture the attention of visitors.
One of the biggest misconceptions is that a squeeze page is just a landing page, and in a way, it is. However, just like websites and blogs can be different, so can a squeeze page.
- But what makes a squeeze page work?
- How do you create one that converts?
Instead of asking what is a squeeze page, the question should be, what are you doing to help grow your online business?
How to create a squeeze page is something that most online marketers should get to know. Yes, building a squeeze page is a skill, and something you should learn, but it’s an easy skill to learn and master.
In basic form a squeeze page is simply a web page that collects an email address so you can send people messages. It’s also called a landing page or an opt-in page.
If you’re trying to promote or sell something online, you should know how to create a squeeze page. You’ve probably seen these before, and you’ve probably wondered how to build an easy-squeeze page. Well, there are some required and basic steps you can take.
Here are a few tips on how to create a squeeze page.
Create your offer or lead magnet
A lead magnet is a free item or service that a marketer offers in exchange for someone’s email address. Realistically, it can be anything. However, your lead magnet needs to be of value to your targeted audience. Keep in mind, marketers use lead magnets all the time to generate sales leads and then try to convert them into paying customers.
A lead magnet can be anything that offers value for a subscriber, such as a free mini-course or free eBook. The offer can be something as simple as a checklist or a video, or it can be as complex as a course on branding. The main thing is that it should satisfy the needs of your target audience. Once you’ve created a lead magnet, you can decide how to best offer it.
The perfect example of lead magnets might be:
- eBook (the most common)
- An email course (delivered over a certain number of days)
- Video tutorials (delivered as MP4 or hosted on another platform)
- Graphics (banners, posters, featured images)
- Social media graphics
- Content (articles, blog posts, videos, etc.)
- Website templates
- WordPress themes
- Worksheets
- Cheat sheets
- Calendars
- Spread sheets
- Webinars
As you can see, the list can go on and on. Bear in mind, much of the success of your offer will greatly depend on your niche and targeted audience.
The idea is to introduce the customer to your product without asking them to buy anything. By giving away a free lead magnet, they become more receptive to future messages from you and may even become paying customers. Therefore lead magnets are so important to your online marketing strategy.
Write a captivating headline
The headline can be the most important part of a squeeze page. It is a sales tool that demands a great deal of creativity. Simply put, write a compelling headline. The headline should tell your visitors what they will receive from your lead magnet. Make sure it’s benefit-driven, too. If your reader doesn’t see the benefit right away, they’re unlikely to convert.
When you are writing a headline, there are two things to keep in mind.
- First, it must be catchy and interesting enough that visitors will want to read on.
- Second, it must compel them to act.
What makes a squeeze page work is very different from what makes a regular web page work. Most websites are focused on delivering sales pages, entertainment, or information; they simply want you to come back often. And they use websites and blogs to achieve that goal.
The motivation
Make note, the purpose of a squeeze page is different: it’s designed to convert each visitor into an email subscriber. Because of that, it needs to be significantly different from a normal website, and it needs to be focused primarily on delivering the message that will get people to subscribe rather than reading passively.
Both needs are met by creating valuable content for visitors, but only after they’ve clicked through from an outside link and arrived on the squeeze page. That way the visitor has already demonstrated some interest in the topic, so the content is more likely to be relevant and useful. And since the visitor arrives specifically seeking information about whatever it was that triggered the initial click through, the content is much more likely to deliver value than if they just stumbled upon it.
Opt-in form code
An opt-in form is exactly that, a type of form that is used to collect information for a visitor. The form is usually generated from an email service provider or autoresponder. The autoresponder often generates a form code in either JavaScript or HTML. The form code is then placed within your corresponding squeeze page.
Of course, autoresponder forms codes can also be placed on any type of web page that allows visitors to your website to subscribe to your email list. You can use this opt-in form to collect email addresses and names for future contact with your online business.
Opt-in forms are also called signup forms, lead capture forms, squeeze pages, or squeeze forms.
How it works
Using an opt-in form on your squeeze page is simple. When someone visits your squeeze page, they see a contact form with pre-written text and a call-to-action button (usually labeled “Submit” or “Sign Up Now”). The person fills out the form and submits it via the button, which either redirects them to another page or sends them an email with a link to click for confirmation.
An opt-in form is a type of online sign-up form. It is used to gather subscriber’s email addresses, as well as their names and other information. It may also employ some popup techniques to catch the reader’s attention and make signing up for your freebie more likely.
The most common form of free opt-in is called a lead magnet, so named because it’s a magnet that attracts new subscribers to your email list. As mentioned above, the lead magnet can be almost anything: an eBook, a video series, tutorials, access to some service, a worksheet, etc.
Once you’ve created your lead magnet, you’ll need a squeeze page that will draw people’s attention. Your squeeze page should be a clear and enticing way to capture an email address. It should not have links or navigation and should only contain the CTA, an opt-in form that captures an email address.
So, what is a squeeze page?
A squeeze page is a page you can send visitors to use a link you can place anywhere on the internet. This can include a simple email sign up page, or a page that asks visitors to fill out an opt-in form with their name and email address so you can contact them later.
Finally, a squeeze page is never done. That is, it often requires tweaking and adjusting. Your target audience is just like anyone else and can be finicky in what they are searching for.
This simply means that you will need to present a page that can deliver valuable information. If you want a squeeze page that can produce greater results in conversions for your online business, you’ll need to practice, tweak, and test frequently.
