Using an opt-in form on your squeeze page is simple. When someone visits your squeeze page, they see a contact form with pre-written text and a call-to-action button (usually labeled “Submit” or “Sign Up Now”). The person fills out the form and submits it via the button, which either redirects them to another page or sends them an email with a link to click for confirmation.
An opt-in form is a type of online sign-up form. It is used to gather subscriber’s email addresses, as well as their names and other information. It may also employ some popup techniques to catch the reader’s attention and make signing up for your freebie more likely.
The most common form of free opt-in is called a lead magnet, so named because it’s a magnet that attracts new subscribers to your email list. As mentioned above, the lead magnet can be almost anything: an eBook, a video series, tutorials, access to some service, a worksheet, etc.
Once you’ve created your lead magnet, you’ll need a squeeze page that will draw people’s attention. Your squeeze page should be a clear and enticing way to capture an email address. It should not have links or navigation and should only contain the CTA, an opt-in form that captures an email address.
So, what is a squeeze page?
A squeeze page is a page you can send visitors to use a link you can place anywhere on the internet. This can include a simple email sign up page, or a page that asks visitors to fill out an opt-in form with their name and email address so you can contact them later.
Finally, a squeeze page is never done. That is, it often requires tweaking and adjusting. Your target audience is just like anyone else and can be finicky in what they are searching for.
This simply means that you will need to present a page that can deliver valuable information. If you want a squeeze page that can produce greater results in conversions for your online business, you’ll need to practice, tweak, and test frequently.