Email marketing services or other hosted platforms can offer a lot of services including newsletters creation, product selling, and email management. They also ensure that you only send emails to those that are interested in receiving them. These services also provide an online marketer the ability to manage their campaigns by making sure that the emails are sent only to the recipients who have opted to receive them. Keep in mind, this is a crucial element for success with any type of email marketing strategy.
Your autoresponder service can also be used to schedule and track an email marketing campaign and should offer other tools for marketers to utilize to monitor the performance of their email campaigns.
Many people are willing to open an email about a specific product/service/industry. Marketing campaigns that utilize reliable email marketing platforms will often show higher open rates, click through rates and response rates.
Those that are interested in learning more about a product, service, or sector are more likely to open an email addressed to them. This means that the autoresponder can help marketers by identifying those that are interested in the information that they send out.