4 ways you might be destroying your own success with online marketing
Listen to this post
Are you struggling to see any positive results for your website, blog, or online business? Well, here are four methods that are more than likely a concern and probably wrecking havoc with your plans to achieve internet marketing success.
Utilizing worthless content
How are you talking to your audience? Is it in a fashion that creates interest, is it a way that will grab their attention and a way that will get them excited for the products you’re sharing. If you are failing to do that, then they’ll probably not stick around! Getting to know the use of narrative content and reasonable structure can make a world of difference.
Better yet, you know what’s even more important? Delivering in a way that shows real passion and knowledge when it comes to your specific niche. If you want to be a thought leader, then you need to lead with a unique point of view.
Trying to do everything yourself
To some degree, creating and developing a good website will sometimes mean getting help. Unless you’re a professional web designer, coder and marketer, you should outsource at least some aspects of the process. This will make the end product look much more polished and more impressive than you could accomplish on your own, but at the same time it will help to give you more free time to focus on the aspects that require your full attention. Why be posting links when you could be writing great posts? Even if you just used a handful of services on Fiverr where there are plenty of easy and low-cost avenues to find good help.
Everything looks and feels the same
The worst and more boring examples of websites are the ones with no vision, no passion, and nothing original that sets them apart. All the most popular brands are sites with strong branding, a clear voice, and a unique stance. You need to emulate that. Know your precise audience (your buyer persona) and don’t make the mistake of catering to everyone. If you try to appeal to everyone, it’s likely that no one will remember your site because it will be too boring!
It doesn’t happen overnight
Building a successful website or blog often requires dedication and over time it will gain momentum and gather steam. Even just owning a domain for long enough can make a big difference to your rankings, and obviously it takes time to build up your content and to generate lots of backlinks. In the meantime, you need to ensure that you don’t get distracted and that you keep at it! The single biggest mistake is to lose interest or give up entirely – just think, a lucky link could be hiding just around the corner.