Include yourself when creating a brand?
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At some point, every online business whether it’s a website or blog we’ll have to think about creating a brand. A brand is something that will set you apart from all the other online business entities. It helps to differentiate your products or services. Of course, when creating that special brand for your blog or website you’ll definitely be facing a lot of options regarding the steps you’ll want to take. One of the biggest choices is whether or not you’ll include yourself in the whole branding process. That’s something that you’ll need to ask yourself, will you be part of the brand?
When we think of a brand, we really think of a product or some famous company. Products like Coca-Cola, Pepsi, Doritos, Nike, just to name a few. But, what do we think about when it comes to a personal brand? What does it look like? What does it look like for your blog or even your website?
Let’s take a look at some popular examples of personal branding. Sir Richard Branson is a well-known billionaire and the creator of Virgin Atlantic. His company, Virgin, is hugely successful and a popular brand in the marketplace, but his name is definitely a personal brand. Another well-known entrepreneur is Daymond John. He is the creator of the popular fashion company “FUBU” wear, and one of the hosts of the viral TV show “Shark Tank.”
Tim Ferriss, is an entrepreneur, author and well-known for his podcast show. He is also the author of The New York Times best-selling book “The 4-Hour Work Week.” while he is largely popular as a podcaster, his personal branding with his pictures and images prominently displayed throughout his blog is what sets him apart.
Seth Godin is another popular brand identity in both the online and offline world. His writings on his blog rank him in the top websites in the world. But his distinct features and personal characteristics are what make him a personal brand icon.
In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible. Seth Godin
Now, take someone like Tony Robbins. His name is a brand alone as he is the master of presentation and speaking.
So how does all this work?
Your personal brand can be one of the best strategies that you use. Its power comes from building trust and authority within a given niche or industry. why is that? Personal brands are just that, personal. they make it memorable for readers, site visitors, clients, and potential customers. The brain is somewhat geared to remember faces and names rather than a bunch of scribbled words or titles.
Simply put, using an image of your face and the text of your name immediately causes a brand and gives personality to you as well as highlighting a greater level of trust. This opens the door for building a reputation on the things you do and say. People take note of this and feel like there’s actually someone out there that they can actually contact. This basically helps to build a level of trust.
Most personal brands will happen and work more effectively if you can manage to embody what you were trying to project about your products or services. For example, if you were in the gardening niche then you need to grow a garden add display your vegetables or flowers. If you’re in the health and fitness niche then you yourself should be decent Health and shape. If you’re in the content marketing niche then you would need to display some professionally written articles.
This simply helps to place you as a role model and somebody that people can trust. It also goes a long way in showing that your products or services or even your strategies actually work.
The bottom line is this, a personal brand is you and what people will ultimately think of you. Only you can display your brand and what you want to accomplish with it. Whether your brand is your website, blog or yourself, achieving success from it starts from actually creating and building it.